**Core Concept**
The National Rural Health Mission (NRHM) was a major healthcare initiative launched by the government of India to improve rural healthcare infrastructure and services. The mission aimed to provide accessible, affordable, and quality healthcare to the rural population.

**Why the Correct Answer is Right**
The NRHM was launched in September 2005, not September 2007, by the Prime Minister of India, Dr. Manmohan Singh, with the objective of improving rural healthcare services. The mission focused on increasing access to healthcare services, improving healthcare infrastructure, and enhancing the quality of healthcare services in rural areas.

**Why Each Wrong Option is Incorrect**
**Option A:** This option is incorrect because the NRHM was launched in 2005, not in September 2007.
**Option B:** This option is incorrect because although the NRHM was a significant initiative, it was not launched by the President of India, but by the Prime Minister.
**Option C:** This option is incorrect because there is no evidence to suggest that the NRHM was launched in September 2007.

**Clinical Pearl / High-Yield Fact**
The NRHM was a significant step towards improving rural healthcare in India, and its impact is still being felt today. The mission led to the establishment of many new healthcare facilities, including Community Health Centres and Sub-Centres, and improved healthcare services for rural populations.

**Correct Answer:** C.