**Core Concept**
The National Iron Plus Initiative is a public health program aimed at reducing iron deficiency and iron deficiency anemia in India. This initiative focuses on improving iron intake through dietary diversification, supplementation, and fortification of staple foods.

**Why the Correct Answer is Right**
The National Iron Plus Initiative includes various components such as iron fortification of wheat flour, rice, and other staple foods, as well as supplementation with iron and folic acid for pregnant women and children. This initiative is based on the understanding that iron deficiency anemia is a major public health problem in India, and that addressing it through a combination of dietary and supplementary measures can lead to significant improvements in health outcomes.

**Why Each Wrong Option is Incorrect**
**Option A:** Iron fortification of milk is not a part of the National Iron Plus Initiative.
**Option B:** Supplementation with iron and folic acid for non-pregnant women is not a primary focus of the initiative.
**Option C:** Mass deworming programs are not included in the National Iron Plus Initiative.

**Clinical Pearl / High-Yield Fact**
One key aspect of the National Iron Plus Initiative is the focus on fortification of staple foods, which can lead to increased iron intake among vulnerable populations such as pregnant women and children.

**Correct Answer:** C. Supplementation with iron and folic acid for pregnant women and children.