**Core Concept**
Janani Suraksha Yojana (JSY) is a safe motherhood intervention under the National Rural Health Mission (NRHM) that aims to reduce maternal and neonatal mortality by promoting institutional delivery among poor pregnant women.

**Why the Correct Answer is Right**
JSY is specifically designed for poor pregnant women, particularly those residing in low-performing states, to encourage them to deliver in a healthcare facility. This initiative aims to reduce the risk of maternal and neonatal mortality associated with home deliveries. The program provides financial assistance to the beneficiaries, making institutional deliveries more accessible and affordable.

**Why Each Wrong Option is Incorrect**
**Option A:** This option is incorrect as JSY does not specifically target women from urban areas, although it is applicable to all poor pregnant women.
**Option B:** This option is incorrect as JSY does not focus solely on women with high-risk pregnancies, but rather aims to cover all poor pregnant women.
**Option C:** This option is incorrect as JSY is not limited to women with a specific socio-economic status, but rather targets all poor pregnant women.

**Clinical Pearl / High-Yield Fact**
It's essential to remember that Janani Suraksha Yojana is a government initiative aimed at reducing maternal and neonatal mortality by promoting institutional deliveries among poor pregnant women, particularly those residing in low-performing states.

**Correct Answer:** D.