**Core Concept**
National Health Policy 2017 aims to achieve universal health coverage, which includes increasing access to healthcare services, especially in rural and underserved areas. The policy emphasizes the importance of a robust public health system that prioritizes preventive, promotive, curative, and rehabilitative services.

**Why the Correct Answer is Right**
The correct answer is related to the National Health Policy 2017, which focuses on increasing the number of services in rural areas to bridge the existing gap in healthcare access. This policy aims to ensure that rural populations have access to quality healthcare services, including preventive, promotive, curative, and rehabilitative care. The policy also emphasizes the importance of integrating traditional medicine and Ayurveda into the public health system to cater to the diverse healthcare needs of rural populations.

**Why Each Wrong Option is Incorrect**
**Option A:** This option is incorrect as it does not directly relate to the National Health Policy 2017 or the focus on increasing services in rural areas.
**Option B:** This option is incorrect as it is too broad and does not specifically address the policy's focus on rural healthcare.
**Option C:** This option is incorrect as it is not a policy or initiative that specifically targets increasing services in rural areas.

**Clinical Pearl / High-Yield Fact**
The National Health Policy 2017 emphasizes the importance of integrating traditional medicine and Ayurveda into the public health system to cater to the diverse healthcare needs of rural populations.

**Correct Answer:** C.